MADE FOR VISIONARIES
Creative direction, project management, and campaign strategy for a 78-artist tarot deck that raised €13K in 30 days. For previews of all cards, check out our project page.
As Creative Director and Project Manager for The Visionary’s Tarot, I brought together 78 artists from around the world to create a one-of-a-kind collaborative tarot deck.
I developed the visual identity, designed the packaging, coordinated with manufacturers, wrote a 349-page book, and oversaw every stage of production. On top of the creative direction, I led the marketing strategy and built a Kickstarter campaign that was fully funded within 24 hours, ultimately raising over €13,000.
From artist onboarding and file management to production logistics and fulfillment planning, I guided the project from its earliest concept through to a ready-to-ship product all while keeping the creative vision and community spirit at its core.
From my experience building clbhuis, one thing became clear: creativity thrives in community.
For our first product, I wanted to create something that celebrated this ethos and the extraordinary artists in our network. Each card in this 78-card deck was created by a different artist, with their interpretations inspired by their own creative journeys. This deck honors many voices, many visions, and the collective wisdom that comes from sharing our experience.
Final box design with vector layer for gold foil application
Mini Guidebook cover design
A 349-page companion to The Visionary’s Tarot, featuring artist bios, behind-the-scenes photos from the creation of each card, upright and reversed card meanings, and creative prompts to inspire readers in their own practice.
